Growing your software sales online requires making changes to every part of your e-commerce flow and keeping track of what your customers are doing in the software and on your site. We establish best practices to help you grow your business. Below are some basic questions you should address:
- Are you providing a free trial?
- Is your download button prominent?
- Is there a FAQ section on your website?
- Are you offering a money-back guarantee?
- Do you have testimonials?
- Is it easy for your customers to get support?
- Is your software localized in other languages?
- Can the customer checkout in less than 60 seconds?
- Do you have different payment methods available?
We will work with you to figure out where issues lie and turn those into opportunities to grow sales.
Increasing Average Order Value
Upselling, Cross Selling, and Post-Selling are all the rage right now and for good reason. These methods have shown to increase average order values between 25 to 40% per customer. For software publishers, this makes the shopping cart a revenue generating mechanism.
Upsell – Software publishers can tag on more expensive items, upgrades, or other add-ons to increase the AOV (average order value). Popular upgrades include turning single license into multiple licenses for a nominal fee, including a physical CD, and download insurance.
Cross Sell – This includes selling customers related products such as a backup and recovery software in addition to the customer’s antivirus software purchase. If priced aggressively, cross selling can be just as effective as upselling.
Post-Sell – Is the transaction really done when the consumer finishes? Providing customers with offers after the purchase can prove highly profitable. Here, offers that would normally be included during an upsell or cross sell can be shown.
Work with us and we’ll show you all the different methods and tactics available to increase average order value depending on your software niche.
Online shopping is growing internationally at a very rapid rate. Internet access is widely becoming more available and payment methods are allowing consumers with limited credit access to transact online via banks and offline transactions. If your software isn’t translated into multiple languages, you are missing out on a huge revenue opportunity. Large software publishers are claiming that more than 50% of their sales are coming from overseas. In addition to that, market competition is less in comparison, therefore getting a foothold in international markets can be relatively easy with the right strategy. We will work with your publishing team to setup international strategies to sell software in markets all over the world.